The big social media networks are Google Plus, LinkedIn, FaceBook, Twitter, YouTube and Pinterest. They each have a demographic appeal and have staked out their cyber space and marketing territory on the Internet. Social media communication has a “word-smithing” of its own, using messages measured from characters with punctuation to short pithy paragraphs to small articles via tweets, blogs, video blogs and microsite articles. Personal attributes and inter-relational chit chat rule the day. Forget about posting your business with a Grey Poupon MBA “about us” because nobody wants a corporate institutionalism.
Steve and Amy McIlwain walk you through the networks, the social media “speak” and how it all integrates together with a message of who you are not what you do. Amy is a national social media columnist and president of Financial Social Media.
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Steve Savant hosts The Business Insurance Zone, a daily talk show for financial producers and One for the Money, a weekly talk show for consumers. Steve’s videos, tweets, blogs, articles and news commentary are distributed on VIMEO, You Tube, Face Book, Tweeter, LinkedIn, Google Plus, Pinterest... More