Engaging through social media: the Twitter chatBlog added by Lauren McNitt on April 26, 2011
Lauren McNitt

Lauren McNitt

Denver, CO

Joined: September 08, 2010

My Company


Today ProducersWEB launched its latest social media venture, the #prowebchat — and I must say it was quite the success.

This week’s chat topic was social media marketing best practices for advisers, and our followers who participated in the chat came to a consensus on the two most important aspects to social media marketing: providing useful information and engagement.

Providing useful information

I like the concept of curation; become a source for information that people find useful; only 15-20% promotion.

To do this, make a profile of your audience. Who are they? What are their professions? What are their interests? What publications do they read?

For example, our audience consists of insurance and financial professionals who are highly educated. They want information on everything related to finance and insurance, including news, industry trends, sales strategies, etc. They likely read publications such as the Wall Street Journal, National Underwriter, Bloomberg Businessweek and our sister magazines: Senior Market Advisor, Benefits Selling, Agent's Sales Journal, Life Insurance Selling and Investment Advisor.

Next, provide content on your website that your audience would want to read and share it on Twitter and Facebook. But don’t forget that you want to share relevant information from other sites, too.

We of course like to promote our own content to show our knowledge, but nobody has all the answers. Networking with providers of excellent content, like @smamagazine and @nafausa is key.

Engage with your followers

I believe engagement is the second critical element. Make people feel special - personally connected.

It's about authenticity, engagement. You actually have to want to get to know folks!

I use linked in and Facebook to connect one on one with potential customers.

That sounds simple enough, but how do you build engagement through social media? One great way to accomplish this is by joining a Twitter chat. We hope to see you at next week’s #prowebchat (Tuesday, 3p.m. EST)!
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