Client appreciation events: tips from the experts on #prowebchatBlog added by Lauren McNitt on June 8, 2011
Lauren McNitt

Lauren McNitt

Denver, CO

Joined: September 08, 2010

My Company

ProducersWEB

In this week's #prowebchat on Twitter, we discussed client appreciation events. Read on for tips from some social media-savvy industry experts on successful types of events, venue suggestions and promotion strategies.

Q1: Do you host client events to entertain, show your appreciation or to educate? What types of events? #prowebchat
    @BrokersAlliance #prowebchat Client appreciation events that allow clients to invite guests are the most cost effective prospecting campaigns .

    @paulwatpweb Is it best to allow clients to introduce you to guests in order to avoid the appearance of ulterior motives? #prowebchat

    @CharlesHGreen @paulwatpweb --as long as you're clear about providing value before asking for it, motives can be transparent #prowebchat

    @KestlerFG @ProducersWEB No reason it can't be all three. Whatever the format, relationship- and trust-building should be the goal. #prowebchat ^KK

    @laurenatpweb @KestlerFG Do you have any tips for trust-building while keeping it entertaining and fun? #prowebchat

    @KestlerFG @laurenatpweb Solid advice, responsiveness, and remember the little things, e.g. narrow the gap between advisor and client #prowebchat ^KK

    @CharlesHGreen I try to be the paid entertainment for others' events. Next best is unpaid, then comes webinars; we've only done 2 hosted events #prowebchat

    @BrokersAlliance #prowebchat The top client appreciation events are movie premieres and sporting events with private seating areas.. Guests love them.

    @CharlesHGreen Hey I'd take courtside seats over listening to me anyday, @brokersalliance! #prowebchat

    @BrokersAlliance #prowebchat Small gifts for children and grandchildren at client appreciations are a big hit.

    @BrokersAlliance #prowebchat Door greeter handouts like a rose for women.

    @CharlesHGreen Seems to me the event and accoutrements are the excuse; the real relationship building is meaningful one-on-one conversation #prowebchat

    @Jeff_Howerton @ProducersWEB I have had success taking top clients to dinner and enviting them to bring a friend #prowebchat
Q2: How do you entice your clients (and guests) to come? How do yours stand out from the rest? #prowebchat
    @BrokersAlliance #prowebchat Entertainment is good, but edutainment is even better, especially when the attendees are unaware of the education.

    @KestlerFG @ProducersWEB A personal, verbal invite works wonders and sets the tone for what a good event will be like. #prowebchat ^KK

    @CharlesHGreen I learned a great value-add from @stewartmhirsch: be a matchmaker. Introduce people who'd benefit from knowing each other. #prowebchat

    @CharlesHGreen Goldman does HNW [high net worth] programs a cut above: in addition to GR8 entertain/schmooze, they always offer Top Content/Info #prowebchat

    @KestlerFG It's certainly forfeiting a great opportunity if you don't provide some kind of *quality* information. #prowebchat ^KK
Q3: How often should you host an event? Where do you host them? #prowebchat
    @BrokersAlliance #prowebchat If the events are hot, then four a year

    @laurenatpweb #prowebchat What about venue? D you ever host from your office, or do you prefer hotels, restaurants, clubs, sport arenas, etc.?

    @KestlerFG @laurenatpweb I think neutral turf is a good idea. If the venue is public, private seating helps keep the group cohesive. #prowebchat ^KK

    @BrokersAlliance #prowebchat We did a huge BBQ at the office complex with a local country band and a bit of dancing. It was great!

    @paulwatpweb #prowebchat And following Lauren's venue question, any places/event types to avoid?

    @BrokersAlliance #prowebchat No swimming pool events.

    @paulwatpweb @brokersalliance You had me at BBQ. #prowebchat
Q4: How do you market your event/invite attendees: email, personal invitations via snail mail? #prowebchat
    @BrokersAlliance #prowebchat marketing events target women on Face Book. there is no cheaper way to play in advertising.

    @laurenatpweb @BrokersAlliance But could something be said for personal invites on stationary sent through the mail? Or is that passe? #prowebchat

    @BrokersAlliance #prowebchat We use Send Out Cards, but face Book Rules.

    @ASJonline @BrokersAlliance: How much more successful have you been at targeting women than men via Facebook? #prowebchat

    @BrokersAlliance #prowebchat Women are the event schedulers. They run the show. I just go with the flow.

    @KestlerFG @ProducersWEB The event should be personal, so should the invite. Higher rate of success there as well. #prowebchat ^KK
Q5: What other strategies do you employ to show clients you appreciate them? #prowebchat
    @CharlesHGreen @ProducersWEB I am blown away by the few occasions I get a handwritten note. Moves me like nothing else. #prowebchat

    @KestlerFG @CharlesHGreen SendOutCards is great for automating those (bday as well), but personalization can be lacking. #prowebchat ^KK

    @bill_coffin @ProducersWEB I have always wondered how well pure swag works. Free flash drives, nice mugs, etc. It sure works on journalists. #prowebchat

    @laurenatpweb @bill_coffin Agreed-love getting free coffee mug! I wonder if that works 4 advisers' clients or if edu materials r more useful? #prowebchat

    @KestlerFG @laurenatpweb @bill_coffin If nothing else, branded swag can be a constant reminder "I'm here if you need me." #prowebchat ^KK
Don't forget to join #prowebchat next week at 3 p.m EST on Twitter. Just search for #prowebchat and join the conversation!
The views expressed here are those of the author and not necessarily those of ProducersWEB.
Reprinting or reposting this article without prior consent of Producersweb.com is strictly prohibited.
If you have questions, please visit our terms and conditions
Post Blog