So many businesses seem to have much smaller marketing budgets
these days. Here are five ways to squeeze the most out of each marketing dollar.
1. Use the ads you create in other ways besides publication advertising.
When you run your ad, pay for reprints (they are very low cost) and mail your reprints to clients and prospects. Also, turn you ads into data sheets by printing feature data on the back of your reprints.
2. Don’t change a thing.
If your ads are working, keep running them until they stop working. You’ll get bored with them long before your future clients will.
3. Pay your suppliers on time.
Taking advantage of discounts and avoiding costly late fees can save you a lot of money. Plus, you’ll build your reputation, leading to referrals
and better service from your suppliers.
4. Don’t get too fancy with your ads, brochures and marketing.
Going overboard will turn off potential clients, especially in insurance marketing. Concentrate on your headline and offer; they are far more important then the bells and whistles.
5. Do it yourself.
The everyday marketing tactics, such as distributing press releases, updating your marketing plans and meeting with media resources, can all be done by you and/or your administrative assistant — or even a virtual assistant
for some of the repetitive tactics.
Looking for low-cost ways to generate qualified sale leads? Try sending new product and service press releases to trade publications and journals. They need and welcome the content.
If you had to choose just one of these dollar-stretching ideas, which one would you do first? And if your marketing is already successful, feel free to share your ideas in the comment section.
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