Before the information age took hold, it might have been enough for insurance agents and financial professionals to have great face-to-face communication with their clients, reach out to prospects through meetings and seminars
, and only think of the Internet as a place of entertainment. But today, these measures aren’t enough.
Research shows 61 percent of Internet users research products online before purchasing, which likely means they’ll be researching their service providers, as well. Here are three essentials that will aid insurance agents and financial professionals in creating their online presence.
This is the first aspect of an online persona most people think of, and it is key to building yourself on the web. One study shows that 75 percent of people admit to making judgments about a business’ credibility based on their website design. At FMG Suite, we like to think of websites as the hub of your practice where everything from social posts to email newsletters lead back to. Because of this, it is important to have a well-designed, mobile-responsive
2. Social Media
Social media provides the opportunity for insurance agents and financial professionals to connect with prospects and clients on a regular basis and develop healthy relationships that many financial professionals seek. Social media is a goldmine for connecting with new prospects, maintaining strong relationships with clients and encouraging referrals. The key to generating leads on social media is consistency. The most substantial social media content is a balance of evergreen, educational content and timely, firm-focused news, such as event announcements, firm updates or current news stories.
3. Email Marketing
may be one of the oldest forms of digital communication, but that doesn’t mean the practice is outdated. On the contrary, email marketing is on the rise and is an essential component in developing a strong online presence. Email marketing yields an average 4,300 percent return on investment for businesses in the U.S. This is a massive outreach opportunity for insurance agents and financial professionals that must be taken advantage of.
These three aspects of creating an online presence are all important because every portal you offer online gives your business a virtual 24-hour showroom. You will be more accessible for your clients, build their trust and faith in your services and will make your marketing efforts easier and more far-reaching since the electronic format allows for a wider, more cost-effective distribution. Traditional methods of attracting prospective clients are still viable options, but with a strong online presence, clients will know that you take pride in yourself and your practice.