Mobile recruiting efforts falling short News added by Benefits Pro on April 10, 2014

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By Allen Greenberg

ORLANDO, Fla. – Employers are falling far short in meeting job candidates’ mobile technology expectations.

The reasons for this include lack of money, inadequate staffing, poor technology, lack of training and lack of support from IT departments.

That was one of the big takeaways Wednesday at a presentation by Human Capital Institute CEO Carl Rhodes and Oracle VP Lesley Hoare at the Human Capital Summit and Expo.

Today’s HR executives need to use the latest collaboration tools, analytics and mobile technologies if they hope to recruit and retain the best talent, Rhodes and Hoare said.

HCI interviews this winter with 250 respondents found that turnover of high performers at “talent-centric” organizations – those most focused on recruiting the best talent – was much lower (15 percent vs. 23 percent) than at other employers.

Hoare noted that 70 percent of job seekers use mobile devices when searching for positions, and that mobile-friendly job apps are the future of the recruitment process.

Yet even among organizations that view themselves as talent-centric, just 33.9 percent use mobile for recruiting and 20.3 percent use it for applicant tracking.

These organizations recognize their shortcomings, according to HCI’s research.

Only 33 percent said they feel they're effective at providing a consistent user experience on their mobile sites, while just 25 percent believe they're doing a good job at offering an intuitive user interface.

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