How many times have you set a goal for yourself and it fizzled? A
fitness goal. Weight loss. Business. Networking. Financial. New job. That
vacation destination you may never see, etc. etc.
Sometimes achieving a goal comes easy, which could mean that the goal
wasn’t BIG enough. But it’s rare that we get off so easy when it comes to our
goals. Often the goals are plenty BIG but they simply don’t get accomplished.
Especially when we’re off and running into the New Year!
Goals tend to fall in one of 8 areas of our lives – Career, Financial,
Health, Family, Self-Improvement, Spiritual, Adventure, and Business.
Hope you set some BIG goals! But are they the right ones? BIG enough?
Bad enough? Important enough?
Most goals don’t get accomplished. Here’s why!
Lack of Passion
If there is no passion behind your goal, it will come to a screeching
halt. It’s difficult to define passion. But here goes! Passion is feeling so
strongly about something that you’re willing to move time in your schedule to
do it. For example, I’m passionate about boxing. I’m willing to move time on my
calendar just to get my training in. I invest time, energy, and money to
improve. And maybe most importantly, I can’t hide my excitement when I talk
about it. (I’m talking about it now. Are you feeling me?) How passionate are
you about your goal?
No Clear Outcome
The goal lacks specifics. For example, I’m going to be a more successful financial advisor
is an admirable
desire but difficult to measure. It’s hard to determine a start and end point.
How do you know you’ve hit your goal? I’m
going generate at least 5 referrals a week
is much more impactful and
measurable. Of course, what are you going to do to generate those referrals?
Conflict with Self Image
I remember coaching an advisor that simply couldn’t see herself sitting
at a kitchen table selling life insurance. She thought it was a tough way to
make a living. I told her outright that she wouldn’t succeed in the business.
Why she was hired – well, that’s another story.
I was surprised she lasted two months. If you have a negative
self-image related to your goal (I hate the gym), you will hate your goal.
No Action Steps
A goal is only as good as the action steps taken. I don’t know much but
I do know that if you don’t focus on taking action steps every day or at least
every week, you’ll never reach your desired outcome. Ask an author how they go
about writing their book. They don’t just sit down one day and keep writing.
Authors tend to write a little bit every day – usually at the same time every
day. They get into a routine that becomes part of their day. Every big time
goal requires chipping away every day. A boxer training for a fight. A runner
preparing for a marathon. An advisor, broker, or producer looking to hit their
numbers. What do you
need to do every
Life does get in the way from time to time. Juggling a busy work
schedule, aging parents, activities with kids, family obligations, and whatever
else is a challenge for everyone. In taking on new frontiers and daring to
think BIG, the timing has to work. When will the timing be better? Will the
timing ever be better? If not, that may be another issue. We all can’t drop
what we’re doing to write a book or train for a marathon, but the key here is
deciding when the right time is and putting it on the calendar. It’s just that
So, what is your