Someone once told me that 13 percent of people are open and ready for a change at the same moment in time. Most of those 13 percent are currently in a state of change. The challenge, you might be thinking, is how to move the 87 percent who aren’t open to change on the same day. Well, I think the better question is: How do you find those 13 percent who are open and ready? And then how do you move them to doing business with you?
If you have a good answer or comment on this, I’d love to hear about it.