DENVER, CO. SEPT. 7, 2012 – Her expertise in both online marketing and financial services compelled entrepreneur, professional speaker and Financial Social Media owner Amy McIlwain to write her latest book, “The Social Advisor: Social Media Secrets of the Financial Industry.”
Savvy and insightful, the book clearly outlines industry leaders’ best practices and cutting-edge strategies regarding social media, including personal narratives. The book is designed to act as a timeless reference guide that financial professionals can refer to for years to come.
“Social media tends to be a foggy subject for professionals in the financial industry,” says McIlwain. “Given the rapid changes in technology, it’s challenging to merely establish a presence, much less stay ahead of the curve. This book provides information for financial advisors to not only understand but harness these technologies.”
When: September 17, 6:30 pm
Where: Mile High Spirits, 2920 Larimer Street, Denver, Colorado
Who: Meet Author Amy McIlwain and the Financial Social Media Team
What: Book signing, photo opportunities and author speech
“The Social Advisor” specifically applies to a spectrum of financial professionals, including RIAs, CFPs, broker dealers, FMOs, and IMOs. However, the book’s content is applicable for all types of business professionals seeking to bolster their online presence and efficacy.
“Amy introduced me to an entirely new world of networking and interaction,” said Michael Ham, president of My Money Track. “Her ideas are fresh and innovative, and her competence has proven her to be invaluable.”
Described as “captivating” and “insightful,” Amy McIlwain is a recognized expert in both the financial industry and social media. She has appeared in numerous media outlets, including NBC, CBS, FOX and The Wall Street Journal.
When did Amy start her business?
Amy launched Denver based Financial Social Media in 2010 to specifically address compliance issues surrounding social media and the financial industry. With her unique background in both online marketing and financial services, she knows the media vehicles and marketing language needed to deliver results.
Why did Amy start her business?
Amy started this business to help financial professionals learn and harness social media in a compliant fashion. Given the heavily regulated nature of the financial services industry, it’s difficult for professionals to embrace and implement new marketing technologies. Financial Social Media provides valuable and informed counsel to financial advisors about growing their business online.
What is your favorite thing that your business accomplishes?
Everyone at Financial Social Media enjoys helping advisors grow their business and deepen client and prospective client relationships. Because social media is the communication medium of the future, they are proud to assist other professionals in getting up to speed. They offer a host of products and services, including consulting, social media startup packages, turnkey packages, websites and education.
Why is Amy passionate about social media?
Amy is passionate about social media for two major reasons: (1) It gives power to the people. In previous eras, people were spoon fed information and ideas from the mass media. Now, people have the power to choose what they want to hear and can have a conversation about issues and topics that are of specific concern to them. (2) It brings people together. There are no borders with social media. With these platforms, Amy can connect with anyone in the world with a click of a button. This is a powerful reality that binds people together like never before.
What does Amy want readers to take away from the book?
Amy wants readers to have the information and enthusiasm necessary to create a powerful, dominant and sustainable social media presence. She wants readers to feel confident in their ability to harness the power of social media and trust that it will yield great results in the long run.