The last thing the world needs is another abandoned insurance blog.
It's time for some tough love. It seems like just about everywhere I turn, I see another “social marketing expert” telling insurance agents that they should start a blog
. I’m here to tell you otherwise.
Don't do it. The last thing the world needs is another abandoned insurance blog.
Blogs have become the rage among insurance agents with websites. With the rise of blog
popularity among insurance agents, most likely you've heard many reasons why you should start one. You may have heard that blogs help with search engine optimization
, they get your site indexed more quickly and they give you a place to generate new content with diverse messaging.
For all of the reasons to start a blog, insurance agents should still think twice before adding one to their insurance website
Why? Here are eight reasons:
1. They are a lot of work.
True, blogs are easy to launch. But to keep a blog fresh, you must continue to add content
. This means adding new posts on a regular basis. Otherwise, your blog will quickly go stale and look abandoned.
2. Blogs take your attention away from selling.
Every minute you spend on your blog is a minute you aren’t spending with a prospect. If you have leads to contact or quotes to follow up on, they should always come first.
3. Nobody’s going to read it anyway.
Let’s be honest. Your customers don’t want to keep up to date on the latest musings of an insurance agent, and they really don’t care to know the minute details and inner workings of the industry.
4. You’re an insurance agent, not a writer.
Writing is hard, and reading bad writing is even harder. Unless you are a pent up writer, masquerading as an insurance agent, chances are good you are stretching yourself in the wrong direction with your blog.
5. A blog isn’t going to make or break you.
Lots of other things will. A blog might be a cherry on a sundae, but until you’ve got the complete sundae, you can do without.
Do you have good inbound links? A high quality website
? A watertight process for follow-ups? These, and many other things, should come first.
6. Your point of view isn’t original and compelling.
With all of the professional writers and bloggers online, there’s a good chance someone else already wrote the blog post you’re thinking about, and they probably did a better job.
7. Blogging isn’t a quick fix.
Even if you have a great blog, you aren’t going to see results
for months. Even then, it will begin with a trickle and grow very slowly. If you’re looking for leads
today, look elsewhere.
8. Typos and bad grammar make you look unprofessional.
If peoplle dont think your professional, they are’nt going to buy from you. Unless you writing is flawles, theirs a good chance it will hurt you more then help you. (See what I mean?)
So before you jump on the blogging bandwagon, take a minute to consider the downside. It’s not often talked about, but it’s definitely there. Is your insurance agency really ready to jump on the blogging bandwagon?
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