If you’re not using online video meetings to connect with prospects and clients, you’re wasting tons of time. There’s no reason to spend hours driving to and from sales meetings anymore. Just open up a browser, log onto an online meeting site (GoToMeeting.com
, for example) and send the link to who you want to talk with. Voila! You’re connected.
Using video makes appointments even better. You can quickly establish personal relationships with new people at a much deeper level. And, with ongoing relationships, it keeps the momentum going. That’s the good news. But — there’s always a catch—doing it well requires mastery of new skills. Believe me, I’ve made a ton of mistakes in the process. Here are a just a few:
Mistake #1: Technology screw-ups
If you’re like me, using new technology
is not second nature. I freak out when things go wrong. To ensure that doesn’t happen, I practice ahead of time with safe people who will still love me even when I’m a total loser. Or, I rope in a savvy geek to give me step-by-step
instructions. Make your mistakes before you go live — or risk embarrassing yourself.
Mistake #2: Unwanted interruptions
After my husband barged into my home office during an important video meeting, I realized I needed to do something. Today, my office
has a huge “Do Not Interrupt” sign outside it when I’m conducting a video meeting. Make sure you shut down text message and email, too. I’ve heard horror stories about what’s popped up at a most inopportune time.
Mistake #3: Inappropriate looks
If you’re using video meetings to create a personal connection, then doggone it, you need to be looking people in the eye. Obvious, yes. But when you’re talking to someone online, I’ll bet you’re looking at where their video shows up on your screen — which may be in the lower
corner. Make sure to move their smiling face right up under your camera. That way you’ll be looking directly at them — not at their navels.
If you haven’t tried using online video meetings
yet, it’s time to get started. Yes, it’s not easy doing something new. But I can assure you that it’s worth feeling awkward for a short while in order to realize the massive benefits.