Do you deliver an experience?Blog added by Maribeth Kuzmeski on September 17, 2013
Maribeth Kuzmeski

Maribeth Kuzmeski

Grayslake, IL

Joined: September 04, 2002

The litmus test of whether or not you are creating an experience that people find exceedingly valuable can be quantified by the number of referrals your receive. Acquiring referrals often has less to do with how often you ask and more about how you make people feel. Even more so, making an introduction happens most frequently when the client is actually surprised by how they feel about you and the sales experience you provide.

The “experience,” as defined by one multimillion-dollar producer, is based on his being the listener for more than 50 percent of any given meeting. He says that the more he bites his tongue, the more he can expect referrals from his client or prospect. Something about listening changes the way people remember him when they leave his office. And this becomes integral to the experience he provides, because he displays caring and interest in the midst of a hectic, distracted world. They simply feel differently about him because of the attention he has paid them.

Another financial professional I know says he and his staff treat clients differently from his competitors. To define this difference, he created a tag line that he, his staff and their marketing department reinforce on a daily basis: “We Listen, We Act, We Care.”

The simple act of listening — really listening to what your clients and prospects say and what goes unsaid — is the foundation of many a successful advisor business. People want to be heard. Be the understanding and trusted advisor they’ve been hoping to meet, and the business will come rolling in.
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