How to navigate the new Facebook fan pages

By Amy McIlwain

Financial Social Media Marketing

This month, Facebook launched its new Facebook pages design, equipped with a revamped layout and navigational properties. The pages will have the look and feel of the newly-redesigned Facebook profile layout, with a change in tabs placement, a new photo banner, and a navigation menu. Facebook pages administrators will have a less than a month to become familiarized and accustomed with the new design, before they will be forced to change it permanently on March 10th.

We’ve put together a short, descriptive overview of everything you’ll need to know to be successful with your page throughout these changes, as well as a guided Facebook mini tour that will walk you through the new navigation.

First and foremost, the big difference everyone will notice will be the new layout. The left-hand menu for editing pages has been removed in favor of a new navigation menu that replaces the old tabbing system. Much like the Facebook profiles redesign, the left-hand information box is also gone. However, page administrators can now add information about their brand at the top of the page under the main title.

The right-hand menu has also been tweaked. There is now a section that features the page’s administrators (which is optional), as well as a section that shows users how many of their friends have also “liked” that particular page. Finally, just like profiles, a page can now feature a photo banner, which displays the page’s tagged photos in random order.

Probably the most exciting feature of the redesign is the “Login as Page” feature, which gives administrators the ability to interact with the rest of Facebook as a page, not an individual. For example, I could log in as Financial Social Media and start commenting and “liking” things on Facebook pages that have “liked” Financial Social Media.

Administrators will also see a different news feed if they are logged in as their page. It will display the most important news from the pages you’ve “liked.”

The other update Facebook is adding is an “Everyone” filter that brings the most interesting and engaging posts from a page’s community to the top of the page. This makes it easier for users and administrators to easily find the most “liked” and commented conversations on a particular page. This will definitely be helpful in ensuring that you see the most popular discussions and content that your users are engaging in.