The year of the connector

By Maribeth Kuzmeski

Red Zone Marketing, Inc


As we continue live in a new world of social media, mobile technology and the ever-expanding Internet, it is actually easier than ever to connect with others. But when everything is moving so fast in one direction, it is time to slow down and consider what really brings success. Is it tweeting 100 times per day or having 500 businesspeople in your LinkedIn network? Actually, those that are able to master impactful connections with others will triumph in 2010, as they will throughout this decade.

I have spent a lot of time researching what brings success to individuals and businesses. When we break down the characteristics that extraordinary businesspeople possess, many of them have what we may consider to be some of the obvious enviable traits: persistence, drive, hard work, intelligence, ability to generate new ideas, ability to change, and a never take no for an answer mindset, etc.

However, there is one more key characteristic: It is these individuals' particular ability to connect with others and form meaningful relationships. And this characteristic is not as simple as academic intelligence or an entrepreneurial spirit. The ability to connect is a different kind of intelligence and one that is the proverbial icing on the cake for most of the people that have reached to high levels of greatness.

Relating in an impactful way brings sales, leadership power, and personal success. It is an innate skill in some, but something that everyone can learn and improve upon. Yet it is truly a secret to success because we have a tendency to brush off the importance our ability to connect and create relationships as a key contributor and explanation for business success.

Is it possible to build an entire, multi-million dollar business around your ability to connect? It seems so. And it is the best way to build a business effectively, efficiently, profitably, and quickly. But the key is to work at it (like we must do with any relationship) by knowing the tactics that we should be using, focusing, and acting on a real plan. Getting just a little bit better at connecting with others in 2010 costs nearly nothing, will noticeably differentiate you, and is the one sure thing you can bet on this year for getting your business to the next level!

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