What are you doing to engage with millennials?

By John Nichols

Disability Resource Group, Inc.


Drew King, senior vice president at Gen Re, wrote a blog that speaks to the opportunity that is gaining speed on the boomer generation. The largest population group, identified as millennials, is filled with over 80 million people who need our products and services.

Millennials have grown up during the technological revolution, which means they are out there on the Internet and participating in social media networks. What are you and/or your firm doing to engage with millennials?

This demographic does not escape the risks of living too long, premature death or becoming disabled by accidents and illnesses, which means they are in need of life, health and financial planning. Do you have strategies to position yourself within this group?

See also: If you want long-term millennial clients, hire Gen Y advisors