Overcoming customer rejection the right way
By Justin R. Brown
When you went into business as an insurance agent, no doubt your goal was to turn every prospect you came in contact with into a customer. That was certainly the mindset of Alec Baldwin’s character in the film "Glengarry Glen Ross."
The film depicts two days in the lives of four real estate salesmen. A famous line from the movie is, “You got the prospects coming in. You think they came in to get out of the rain? A guy don't walk on the lot lest he wants to buy.”
But the reality is that there will be times when you encounter policy objections from a prospect who doesn’t think he or she really needs what you are suggesting, or coverage objections from someone who doesn’t want to spend the amount of money it would cost to get the type of coverage you really think they need.
Don’t take it personally. People come from all different backgrounds and walks of life. It’s impossible to know exactly the right thing to say when trying to turn insurance leads into sales.
There are six basic objections you will encounter when you work in insurance sales. None of them are impossible to get around. For each, there is a simple solution. The trick is being able to properly identify which objection your insurance prospects are making and learning how to turn a defensive prospect into a client.
- We’re already working with someone else.
- We have no need for or interest in this type of policy.
- I’m too busy.
- Send me some information.
- We don’t have the money right now.
In conclusion, when working with insurance leads, always go into the conversation with the mindset of the top 20 percent of salespeople: Be prepared for resistance and ready to handle it when you get it. Selling insurance takes a lot of patience. A good handle on human psychology doesn’t hurt either. Hang in there for the long haul, try some of these techniques and you’re sure to see some good results.