The "I hate annuities" ad from Ken Fisher

By TimTurner

Torrid Technologies

I was on a website and saw a new ad from Ken Fisher, the California-based firm which often advertises to get a free 15-minute retirement report.

His latest ad reads, "I hate annuities and you should too!"

This was on a major news website. Keep in mind, Ken Fisher advertises on thousands of websites and is one of the top advertisers, especially of financial firms.

What do you think of this ad? Will it affect consumer perception of annuities? Will it affect perception by news media?