Five ways to beat high cost life insurance leads

By Troy Wilson

Next Wave Marketing Strategies


Getting quality leads is an important part of selling life insurance, but most companies simply don’t have the money for unlimited marketing campaigns. This blog will teach you how to go about economical lead buying and how to generate life insurance leads on your own.

1. Filter leads

If you decide to work with a company that specializes in lead generation, you can specify the exact type of leads you want. Based on previous sales, for instance, you may decide you only leads from certain demographics (married males under the age of 60) or certain geographic areas. This will limit the total number of leads you receive, but it will ensure the leads generated are quality leads with a high probability of conversion.

2. Cap spending

If you engage in lead buying, limit the amount of money you’re willing to pay for leads during any given period. For instance, you might tell the lead generation company you’re only willing to buy 100 leads a week or a month. Setting limits will help you keep a handle on your budget.

3. Generate life insurance leads online

You don’t need to hire another agency to find online leads for you. You can add a brief form to your own website that allows interested browsers to enter their contact information and request a call from an insurance agent and a free quote. You may also want to create a business page on Facebook where leads can post comments and questions.

4. Advertise with press releases

Running a print advertising campaign can be expensive. One way to get free publicity in your local papers and online is to create press releases about newsworthy events in the life insurance industry and in your company in particular. For instance, you might use a press release to announce special rates in honor of Father’s Day. Your press release could also touch on the financial strain faced by families when the breadwinner dies unexpectedly.

5. Stay in contact with existing customers

Existing customers who are happy with your services and policies are an excellent source of life insurance leads. If your company puts out an electronic newsletter for existing customers, for instance, you might encourage them to forward the newsletter to family or friends who might be shopping for life insurance. If you send out customer satisfaction surveys, include a space where customers can provide contact information for leads they know in the community.

Generating quality leads is an important part of keeping your insurance company viable, but you don’t have to break the bank to get those leads. There are several cost-effective measures you can take to find life insurance leads.