NAIFA launching membership campaign
By National Underwriter
By Arthur D. Postal
The National Association of Insurance and Financial Advisors (NAIFA) is intensifying its efforts to grow membership by launching an advertising campaign using the slogan, “It Pays to Be a Member.”
It is part of a multi-pronged campaign to re-energize the organization launched by its new president, Robert Miller.
According to Miller, the effort will include using what he termed “cyberspace” to improve outreach to members by using webinars and other Internet tools to provide continuing education. They will also utilize state and local associations to both recruit new members and energize existing ones.
In an interview, he said, “We at NAIFA are not sitting on our haunches and 120 years of history. We are always and continually asking ourselves. How can we do it better? You can talk all about platitudes, but we are in the business of making a living. This is another way of helping membership because we need name recognition, we want people to think of NAIFA, NAIFA, NAIFA, we want NAIFA to have that kind of market recognizability. This is our first salvo, a great start. NAIFA members earn more money. What could be better than that?"
Explaining the new slogan, Miller said, “When I see, ‘It pays to be a NAIFA member’, that has to pique my curiosity. What are they doing, what are they offering that helps NAIFA members earn more money? is the question that slogan brings to mind to me? As a result, I am going to go to, hopefully, a meeting, or on online to find out what they are offering. We want NAIFA to be on the tip of the insurance world, we are doing a lot of things to buttress membership and to get things organized in a way that is going to bring results. All of this is happening right now.
In an interview with the National Underwriter, he said, “We recognize that we need to do a better job of bringing members into the fold."
Originally published on LifeHealthPro.com