LTC Association offers new online marketing tools

By Jesse Slome

American Association for Long-Term Care Insurance


A series of 15 marketing tools designed to help insurance producers generate more prospects has been created by the American Association for Long-Term Care Insurance.
 
The artwork can be used by agents to create seminar fliers, mailers or handouts explains Jesse Slome, executive director of the organization.  Fliers are generic in nature and have space for the agent to add their personal contact information prior to duplication.

"Agents need to watch their marketing dollars today but producing a flier costs just a few pennies," Slome notes.  "The tools are professionally written and designed and target individuals, businesses or centers of influence who can provide referrals."

Some of the new fliers are available free of charge to all producers.  Others are available on the Association's online Learning, Marketing and Sales Center.  Access to the Center is available exclusively to the organization's members.

Two of the new marketing tools focus on the CLASS Act, the new federal long-term care program.  "We strongly advocate that insurance professionals become familiar with the provisions of the CLASS Act and market themselves as the local 'go to' CLASS expert."