Get rich or die trying: sales lessons from rapper 50 Cent
If you haven't seen 50 Cent's movie, "Get Rich or Die Tryin'," I highly suggest you do so. I've seen it twice now and liked it even more the second time around.
Now, I haven't robbed any liquor stores lately, but I do teach agents to beat the streets. Recently, a life-licensed friend was really struggling. She tried social media, wrote some blogs and even put together a website — all of which can work, and has worked for others in the past, but was not working for her at the time. After watching her struggle for months, I asked her, "Have you ever thought about actually working?" She responded with, "What do you mean?"
The next day, I picked her up at 8 a.m. and took her downtown. I handed her a box of brochures and made sure she had her tennis shoes on. I said, "It's time for you to get face-to-face with people, make friends, offer help and earn some clients." She took off handing out her brochures to businesses, and I went my way.
At the third business she walked into, she met a guy named Sam who was shopping for insurance. She sat with Sam and wrote a $1 million dollar IUL policy with $50,000 front-loaded and a target premium of $700 a month. Let me repeat: it was the third business she walked into.
In addition, Sam was so impressed with the IUL that he gave her a referral, which was a small auto dealership owner next door. The auto dealership owner ended up doing the same thing as Sam! Apparently, this guy owned three fourplex apartment buildings, plus the land and building where his business was located. Of course, she then suggested that they both get an entire estate plan together. She referred them to a lawyer friend, who put together a living trust plus several other documents for each of them.
The two men also introduced her to their CPA at a Thanksgiving function. He knew nothing of IUL, but was intrigued and stated he might have many clients that could use some type of updated estate planning and some more life insurance.
Oh darn, I forgot to mention that, for these two men, she wrote a life policy on almost every single one of their employee's businesses, too. One of the auto mechanics had just been diagnosed with leukemia. She wrote a policy on his parents, so that if anything happened to them, the man with leukemia would not have to stress over money.
So, the next time you're wondering how to get more business and your social contacts just don't seem to be cutting it, remember 50 Cent hitting the streets, talking the talk and walking the walk. Don't be lazy in front of a computer. Get rich or die trying.
I'll leave you with this last sentiment. A billionaire once told me that he doesn't just judge a salesman by the shine of his shoes, but also by the wear of his soles.
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