The art of thank you
By Michael Kaselnak
Handwritten thank you notes tell people you have style and grace. You can simplify the thank you process by using this step-by-step method:
- Always have a box of thank you cards open and ready in your desk drawer
- Always have stamps on hand
- Come up with a list of reasons to thank people: A client’s CPA for speaking with you, a closed sale, a prospect meeting with you, a general thinking of you thanks for your continued trust, a thank you for a referral, etc.
After just one year, you will have written over 750 personal thank you cards. If you don’t think that will generate a ton of business for you, you had better have another idea to replace it. This does work. If only one half of 1 percent generate a sale, that is still three or four sales a year. Not bad for such a small marketing system.