Why do so many people struggle to succeed in the insurance business?

By Lew Nason

Insurance Pro Shop

Success is the result of a high level of mental determination upon actions or results. Someone once said, "Americans can have anything they seriously make up their minds to have. The trouble is that most of them never make up their minds about anything."

Do people struggle because they don't know or understand what true success is, or what it takes to be successful? Maybe it's because they are listening to those people who are trying to convince them that there are easy ways to succeed?

Aren't most people today looking for a shortcut — an easy, foolproof way to get what they want overnight? Or, is the reason they're struggling because they believe the price they must pay for success is too high?

Is there any question that true success in business (and life) requires dedication, focused determination, sacrifice, discipline and commitment?

Success requires an unwillingness to settle for the mediocre or for second best, and to be unyielding to challenges or obstacles.

"If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want."
Zig Ziglar

Do you really want to be successful? Then consider:

“Success is never an accident. It is always the result of high intention, sincere effort, intelligent direction, skillful execution and represents the wise choice of many alternatives.”

There’s so much value in this quote, let's examine every part of it separately.

Success is never an accident…

Success is always the direct result of proper preparation and planning. Success is the accomplishment, or as the dictionary says: "the favorable or prosperous termination of attempts or endeavors."

Earl Nightingale defined success as, "the progressive realization of a worthy goal or ideal."

Without the accomplishment (progressive realization) of a worthy goal or ideal, there is no real success.

"People with goals succeed because they know where they are going ... it's as simple as that."
Earl Nightingale

It is always the result of high intention

Success is the result of a high level of mental determination upon actions or results. Someone once said, "Americans can have anything they seriously make up their minds to have. The trouble is that most of them never make up their minds about anything."
First, this means that you have to decide what you want and then visualize what the desired result is going to be. What is the success that you’re after? Imagine how life would look like if you already achieved what you wanted to achieve. Picture this in your mind’s eye, and listen to the sounds. How does it feel?

And, do this often to strengthen your vision.

Second, it means deciding to take action. You can visualize all you want and list all of your goals, but unless you decide to take action, nothing will happen. Decide to do it.

“The more intensely we feel about an idea or a goal, the more assuredly the idea, buried deep in our subconscious, will direct us along the path to its fulfillment.”
Earl Nightingale

Sincere effort

However, a decision to do something is not enough. You have to put in the effort — sincere effort. Action is the only way to get going and to achieve change.

How badly do you really want to achieve your goals? Are you willing to pay the price? Are you committed to put in the effort?

“There's a difference between interest and commitment. When you're interested in doing something, you do it only when circumstance permits. When you're committed to something, you accept no excuses, only results."
Art Turock

Intelligent direction

You’ve set your goals. You’ve decided to take action. Now, start planning. The goal is the destination. Intelligent direction is about how to get there. While there are many roads that lead to Rome, many of those roads are unwise to take.

Find a few people that have already accomplished what you’re after. How did they get from where they were to where they are today? What mistakes did they make? What setbacks did they have? Analyze them and prevent them from happening to you.

Also, look at what they did. What made the difference? What brought them closer to their goals? Learn from their successes and failures. You’re not the first to go after this. Why make the same mistakes others have already made for you? Search for this knowledge and use it wisely.

"Reduce your plan to writing. The moment you complete this, you will have definitely given concrete form to the intangible desire."
Napoleon Hill
Skillful execution

While you’re studying these top producers who have achieved their goals, find out how they did it. What did they do, think, feel, see, believe and so on? Contact one of those people and interview them, or take up an internship to see how they perform their magic. Trust me, it’s not magic when you see it from close up.

Not everything needs to be in the direction of your goal. There's also a lot of supporting actions that set the right parameters and the right conditions for your ability to achieve your goal. But, whatever it is you need to do, do it the best way you can.

"Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future."
Brian Tracy

Represents the wise choice of many alternatives

If we look back at all the different aspects of achieving success, isn't it really a wise choice of many alternatives?

In short, if you want to be successful, then:
  • Decide upon a goal

  • Decide what price you’re willing to pay for it

  • Visualize the desired outcome

  • Decide upon a plan of action

  • Plan ahead and learn from the mistakes of others

  • Take skillful action and learn from the knowledge of others
"The truth of the matter is that there's nothing you can't accomplish if: (1) You clearly decide what it is that you're absolutely committed to achieving, (2) You're willing to take massive action, (3) You notice what's working or not, and (4) You continue to change your approach until you achieve what you want; using whatever life gives you along the way."
Anthony Robbins