Seminars are dead — really?
Accelerated Marketing Consultants
I keep hearing that seminars don't work, that they are over saturated and people only come for the meal. Then, I step back, turn my head and laugh.
If that were true, why is it that I still speak to rooms that are full, with no open seats? If that were true, why is it that 60 percent to 80 percent of those in attendance want to see the advisor at the end? If that were true, why do the seminars I conduct produce some of the highest ROI in the industry? Because they still work.
Maybe it's your invitation. Maybe it's your location, maybe it's the presentation or maybe, just maybe, it's the speaker. There is no other way on the planet to get in front of more people, convey a compelling topic and convert prospects into clients than with consumer workshops, and I have the stats to back it up.
There, I said it. So let the hate mail begin; let the regulator fodder begin; let the nay-sayers come out of the woodwork.
I would agree that some people have no business doing workshops for many reasons. And yes, many have tainted the market place with weak, lame, product-driven, high-pressure, non-mutually beneficial events. Sorry, that's the world we live in, and I can't save the world.
But I do know that what I do works. Always has, and still does. If you step back and take a look at your demographics, psycho-graphics, location, invitation, presentation and speaking style, you may find why it's not working for you. There is a recipe for success in this arena, and maybe you're missing that page in your cookbook.