Is your business on Facebook?
By Amy McIlwain
Financial Social Media Marketing
Social media is expanding exponentially throughout the online marketing world and offers a unique channel for companies to reach clients and prospects. With over 500,000,000 Facebook users, there is no doubt that a presence on Facebook can put your company in front of thousands of potential clients. Unfortunately, Facebook profiles are for individuals only, and not available for businesses or organizations. This is why a fan page is the perfect tool to employ to market your business online. It gives you the ability to expand your social network, interact with your clients and customers, and promote your company. Having a Facebook fan page in addition to your profile is vital in enhancing your business’s online reputation and presence.
If you are a business owner, you really need to set up a fan page or else you risk being left behind as more businesses shift to social networks. Facebook fan pages are different than profiles. You have a profile for you, John Smith, but your business can’t have a profile — it can have a page. A page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience, as well as include links to your website and blog in order to expand your network.
There are numerous instruments you can work with while using a fan page:
- Integrate videos
- Share pictures
- Create events
- Start discussion posts
- Send simultaneous messages to all
- Run social ads
- View your page statistics
Fan pages act as a powerful marketing strategy by giving the power to the fans. The trick is to establish a social platform and then let them do the work for you. The platform becomes a digital forum where fans can connect, communicate and share based on your business and its objectives. They generate credibility, not only with existing customers, but with potential customers as well, by allowing the fans to showcase their user reviews and referrals in an open online arena.
Keys to a successful Facebook fan page include:
- Active and daily fan page management
- Promoting sales, specials and news
- Engaging the user
- Promoting brand awareness
- Link to your blog
- Let the fans do the work