Use Google Alerts to manage your online reputation
By Maribeth Kuzmeski
Red Zone Marketing, Inc
Your reputation is too important to be controlled by someone else. Google yourself and see what others are seeing. It may or may not be what you want them to see.
Whether you have actively developed an online presence or not, one of the most important tasks in 2014 is protecting and managing your reputation on the Internet. As much as you would protect your credit, you need to regularly check for activity connected to your name and your business online.
Anyone can post information about you, whether you have a strong Web and social media presence or not. Ultimately, it’s better to develop your own online presence so you are in control of generating positive search results through your website, online posts and profiles.
The use of social media helps to build your online reputation, giving you the exposure that simply could not be afforded a few years ago. It is a tool to help you build a larger network of business contacts, is a standout tool for communicating with clients and prospects, and is incredibly beneficial in converting referrals into appointments.
One of the easiest ways to monitor your reputation is by setting up a Google Alert that will inform you of anything that has appeared about you online. Google Alerts are email updates of the latest relevant Google results (Web, news, etc.) based on your choice of query or topic. Go to www.google.com/alerts and set up a free alert on your name and your firm’s name. Whenever anything appears online that you or someone else has posted about you, an email will be sent to you with a link to the online occurrence. In today’s online word, it’s just good business to know.