Report Examines Increasing Consumer Education Through Web-Based Resources
By Cathy Weatherford
Insured Retirement Institute (IRI)
Washington, D.C. – April 12, 2013 - The Insured Retirement Institute (IRI) and Corporate Insight today released a new report analyzing how financial services companies use new technologies to inform consumers. The study identifies online video content as an important tool to enhance consumer understanding of financial concepts and inform them about new products. The report also found that online interactive games are successful at engaging consumers and promoting financial literacy.
“In a world where social media commands an ever-increasing share of consumers’ attention and where online resources are easily accessible through mobile devices, it is imperative that the financial services industry understands how to employ these tools to engage and educate consumers,” said Cathy Weatherford, IRI President and CEO. “As we focus this week on promoting retirement planning and increasing consumer knowledge about important financial concepts, it is equally important that we study our own communications approaches, develop best practices, and improve engagement and consumer education strategies.”
The report was released as part of National Retirement Planning Week® 2013, a national effort to promote retirement planning. The week is organized by the National Retirement Planning Coalition, a group of prominent education, consumer advocacy and financial services organizations led by IRI.
The full report can be found here.
About the Insured Retirement Institute: The Insured Retirement Institute (IRI) is a not-for-profit organization that for twenty years has been a mainstay of service, commitment and collaboration within the insured retirement industry. Today, IRI is considered to be the authoritative source of all things pertaining to annuities, insured retirement strategies and retirement planning. IRI proudly leads a national consumer education coalition of nearly twenty organizations and is the only association that represents the entire supply chain of insured retirement strategies: Our members are the major insurers, asset managers, broker-dealers/distributors, and 150,000 financial professionals. IRI exists to vigorously promote consumer confidence in the value and viability of insured retirement strategies, bringing together the interests of the industry, financial advisors and consumers under one umbrella.
IRI’s mission is to: encourage industry adherence to highest ethical principles; promote better understanding of the insured retirement value proposition; develop and promote best practice standards to improve value delivery; and advocate before public policy makers on critical issues affecting insured retirement strategies and the consumers that rely on their guarantees. Visit www.IRIonline.org today to experience the vast resources of the Insured Retirement Institute for yourself.
About Corporate Insight: Corporate Insight provides competitive intelligence and user experience research to the nation’s leading financial institutions. For over 20 years, the firm has tracked technological developments in the financial services industry, identifying best practices in online banking and investing, online insurance, mobile finance, active trading platforms, social media and other emerging areas. The firm helps its clients – including 70% of the financial services firms in the Fortune 500 – to stay on top of industry trends and improve their competitive position. For additional information on Corporate Insight, please visit www.corporateinsight.com/about-us.