Understanding how broker-dealers approach Web marketing [infographic]

By Maggie Crowley

Advisor Websites


This infographic and the research it illustrates were created by AdvisorWebsites.com, who surveyed 13 broker-dealers to find out exactly how broker-dealers approach digital marketing.

The data collected suggests a strong aptitude towards Web marketing, but an equally-as-strong uncertainty when it comes to how to implement it. In the end, though, much was revealed about the underlying thoughts and feelings which effect corporate regulations and pave the path for the industry’s overall somewhat-reluctant behavior surrounding digital marketing.