Keeping your business resolutions in 2012

By Precision Senior Marketing

Precision Senior Marketing

With the holidays and Medicare annual election period just ending, now is the time we usually resolve to better our lives in the following year. For most people, the resolutions involve weight loss, exercise and smoking. However, the same tactics used to better your health can be applied toward your business.

As you plan your 2012 goals and resolutions, it’s important to keep a few things in mind to keep yourself on track. This way, come March you will still be on track for success and not be back to the old habits your resolutions were created to combat.

1. Set a specific goal.

Rather than saying “I want more clients,” try asking yourself “who, what, when and where” in order to establish a plan.

Who is your target audience? What new things are you going to try in order to obtain new clients? How many clients do you want to gain a month? Which areas are you going to prospect in?

When you drill down the specifics of your goal, you will be on your way to keeping yourself accountable to your success.

2. Set both short-term and long-term goals.

The key to attainable goals is to set up both short-term and long-term goals. If you are looking to gain more referrals this year, decide on not only how many for the year, but also take into consideration the quarter, the month and the week. Breaking it down by week, ask yourself what specifically you are going to do this week toward gaining more referrals.

Through trial and error, you will establish a weekly system that works for you and the long-term goals you have for your business.

3. Make realistic goals.

It’s ambitious to say that you will make 500 cold calls a week, however, remember to take into consideration how many cold calls you have made in the past. If it is significantly less, commit to cold calling 100 people at first, with a goal to reach 500. Once you find it easy to reach 100, expand it to 150 with increasing intervals toward 500.

An ambitious goal is great to have, but be sure to allow yourself the time to reach it, without getting frustrated and giving up.

4. Establish accountability.

Human nature dictates that we will go at great lengths to avoid pain, no matter how valid the threat. This morphs itself into excuses like “I don’t have enough time” or “I’m tired” in order to avoid the actions you perceive as painful.

In order to establish accountability toward your goals, set up a series of consequences for yourself that seem more painful than doing the activity you are trying to avoid. Telling your business partner you’ll give him $5,000 if you do not accomplish a specific goal in a realistic time-frame can be a great motivator, especially in times when your resolutions feel like a thing of the past.

As you come up with your resolutions for the year remember to keep them specific, establish a short-term focus toward long-term goals, make realistic commitments that go with your schedule, and hold yourself accountable by creating consequences. Once you break the cycle of losing interest in your resolutions, you will feel more confident making grander changes in the future.