7 reasons you may not be among the LinkedIn elite
By Amy McIlwain
Financial Social Media Marketing
Prospects and professionals are checking you out on LinkedIn, so take some time to spruce up your profile to ensure you make hundreds — even thousands — of positive impressions.
What do people see when they look at your LinkedIn profile?
Last week, I received an email from LinkedIn that caught my attention: “You have one of the top 1 percent most viewed LinkedIn profiles for 2012”. Wow, I thought! While I am active on LinkedIn, I didn’t realize just how many people were viewing my profile. This was a wake-up-call that caused me to inspect my LinkedIn profile a little more closely. Is my profile up-to-date and reflective of the image I want to portray to other business professionals and prospects?
See also: What everyone ought to know about LinkedIn
There are currently upwards of 200 million people on LinkedIn. That is a lot of opportunity for your profile to be seen — especially by prospects who are researching and searching for the right financial advisor. So, how can you become a part of the LinkedIn elite? How can you make sure your profile is sending the right message about you and your business? Here are some questions you should ask yourself:
1. Do you have a snazzy profile picture? Does your profile picture look like a mugshot? Is it a picture of you from 10 years ago? If so, it might be time to take some new, professional shots. Pictures say a lot.
2. Do you use keywords? On LinkedIn, keywords are important. You should build your summary, job titles and specialties around the keywords that you most want associated with your career. Are you a registered investment advisor in Tucson? Then use those keywords generously throughout your profile. Many users fail to take keyword use into consideration.
3. Are past and current job titles updated? Are your current and past job titles complete? Do they include keywords and encompass your major areas of expertise? If not, give it an overhaul. 4. Do you have an interesting summary? Does your summary pop? If you were an outsider, would you read your summary? Make sure your summary conveys your expertise, values and interests in a concise yet powerful way. You may consider including how you got into the field, what you aim to achieve with your clients and the umbrella mission of your brand.
5. Are you compliant? Is your LinkedIn profile compliant? Do you have endorsements, statements or recommendations that could potentially get noticed by FINRA? Comb through your profile to make sure it adheres to your social media policy and compliance regulations.
6. Do you interact? Do you belong to/engage with groups on LinkedIn? Do you participate in discussions and post your content? This is a great way to build rapport and thought leadership.
Do you actively connect? Do you strategically reach out to people that would be beneficial connects? By strategically building your network, you will ultimately gain exposure.
Prospects and professionals are checking you out on LinkedIn, so take some time to spruce up your profile to help make hundreds — even thousands — of positive impressions.