6 tips for writing a killer blog post in one hour (or less)

By Sara Ruthnum

Advisor Websites



Your blog keeps you fresh in the eyes of Google, improving your search engine optimization with time and establishing you as a thought leader in financial services. The more you write, the easier (and more efficient) you’ll become at blogging. When I first started blogging regularly, it took me well over an hour to create each post. Now if pressed for time, an article can come to fruition within 30 minutes; 20 if I’m really on point.

If you’re ready to take the financial blogging world by storm, I’m going to share six steps to producing valuable content in one hour or less — content that your audience wants to read.

1. Create an editorial calendar

Plan out your blog schedule for the month. An editorial calendar is simply a schedule where you figure out the days you will be posting your content, what the post will be about (working title) and, if you have more than one author for the blog, who the author of the content will be for each post. Laying out the working titles is a huge time-saver when it comes to sitting down and actually writing the content. Instead of starting from scratch, you now have ideas on the topic of your post, which will no doubt trigger other ideas on the topic.

2. Choose a topic you are knowledgeable about

Choose a topic that interests you. Write about what you do. Chances are, if you’re taking the next step to establishing yourself as a thought leader in the financial industry, you’re probably quite knowledgeable on a topic or two. For example, I could never in a million years explain what retirement plan is beneficial to a certain person because I just wouldn’t know where to start. But you do. Break down the topic for people like me who don’t have a lot (or any) knowledge on the topic. Your readers will recognize your expertise and appreciate learning from you.

3. Know your audience

Taking the time to figure out your buyer's persona will cut your writing time down, as well. Client personas are simply your ideal client. Just think of the clients you deal with most often and what they would enjoy reading. Understanding your client personas adds value to your content, just by keeping the reader’s interests and thought processes in mind.

4. Break down the post

Once you have solidified the working title you’re writing on, it's a good idea to break down the article into a rough outline. Not only will it ease the writing process — because as you begin the writing process you can add to sections as ideas strike — but the reader will also appreciate your content more. It’s pretty much accepted that readers who lands on your blog will skim articles to find if the information is what they are looking for. Make it easy for your audience to spot your key points using headings and subheadings to break up the text.

5. Limit distractions

It may seem like a bit of an obvious suggestion, but to cut down on the time it takes to write a solid blog posts, you need to limit outside distractions such as email, texts or calls. It’s hard to justify stepping away from these important aspects of business, but studies show that producing this valuable content increases traffic to your site. And in the end, it increases leads generated from your site — so it's worth it.

6. Reread and edit for any errors

Finally, if you've gone through all the effort to write awesome content, it’s important to make sure it reads well. Check to see the spelling is all correct and that there are no slip-ups in your sentences. Taking this extra step will help people see you as a credible, knowledgeable source who takes time and attention to the content you produce. This will help keep the traffic that lands on your blog from leaving your blog quickly.