What's in a label? Pt. 1
You and I may know that today's high-performing life insurance products might just be the most powerful wealth-building vehicles on the planet, but our clients don't. What's more, most of them would never put the words "life insurance" and "wealth building" in the same sentence.
Don't believe me? Try this test: Take this list of eight wealth-building vehicles, and ask the next 10 people you run into to rank them in order of their importance and relevance to their own wealth-building plan:
- Mutual funds
- Life insurance
- Real estate
Next time at the business mixer when someone asks you what you do, try telling them you help people build wealth without risk and taxes. See if that doesn't get a different response. Oh, and let me know how it works out.