Why should you host a Social Security seminar?

By Mona Grizio Sand


Social Security seminars may be one of the most powerful ways to get in front of a targeted group of prospects.

Americans need information

FACT: Approximately 10,000 individuals will become eligible for Social Security retirement benefits each day for the next 20 years. We have the largest generation in history just starting to become eligible for Social Security benefits. With a variety of elections that need to be made, understanding Social Security retirement benefits can be confusing. Americans are searching for guidance to help wisely manage their Social Security income benefits and you can provide them with information.

Social Security is one of the most universally appealing topics. And, because there is some uncertainty around how to file for and receive Social Security benefits, there is a vast audience looking for help. Help that you can provide.

Opportunities for agents

FACT: For middle class America, Social Security benefits end up replacing close to 40 percent of their pre-retirement income. For most Americans, Social Security benefits alone may not be enough to help support the lifestyle needs they will have in retirement. Conventional wisdom says you’ll need about 70 percent of your pre-retirement income to continue your current lifestyle in retirement. Therefore, Americans are looking for additional sources of guaranteed income to supplement their retirement. Fixed index annuities can help them bridge the income gap.