6 key aspects of a local business website

By Chris Marentis

GenNext Media Corp.


Every business should have a website in today’s world — hands down, no question about it. People want to find you online, and if they can’t, they might question if you’re legitimate.

Start with a domain name

To begin creating a website for any small business, you must get your own domain. You can choose to purchase a domain for yourself or rent one. Either way, your business should have a domain to call its own. Godaddy.com and Domainspricedright.com are a couple resources available to check on and secure a domain name.

What about content?

After getting a domain, it is time to start thinking about the content of your site. Just like any local business that is on the street trying to get products out there to consumers, advertisement and content is important.

What you need is something that strikes the consumer’s interest. If you want those visiting your site to stay on your website, then wow them. You only get a few seconds to do so before the consumer decides to go on to the next webpage because of being uninterested in what you have to offer.

Be to-the-point about it. Let viewers know what your site is all about with a brief summary that is catchy. You might also choose to hire a Web developer as you’ll most likely get a more robust, optimized site by doing so.

What will bring potential customers to your site?

Remember that this website is for your local business.

When people are searching for something, they use search engines to look up key words. Adding key words will attract traffic to your site.

What are you trying to sell? Use that to come up with some keywords to help bring customers to your site. Remember that it is a competitive world out there, so wow the viewers.

What do viewers detect more and remember more clearly when it comes to, well, just about anything? The answer is pictures.

Add a picture of yourself to your site if it is pertinent. This allows viewers to put a face to the webpage. People are more likely to remember a picture compared to content. Add visuals, but don’t overdo it.
Should you add prices and rates?

Now you must decide whether or not to add prices to your page. This all depends on what your local business is offering. You can add the price to the website or you can ask the customer to contact you if interested in what your business has to offer.

After following these steps, you have a webpage to attract customers, with information about your local business and what you are selling, keywords to help users find your site easily through search engines, visuals to catch a consumer’s attention, and prices of what your local business is selling. Now you can add additional information if you would like.

You should be using testimonials

Testimonials allow customers to view what other people have to say about your business. Add information about yourself so customers can get to know a little more about you. If relevant, you can choose to add a resume as well.

To blog or not to blog

Finally, you must decide whether to have a blog. This is completely up to you, but I strongly, strongly encourage it to all of our customers and leads. Blogs provide an avenue for keyword rich and relevant content, and allow customers to interact with you.

A blog is something that should be updated on a timely basis. It could be every day, once a week, once a month or whatever suits your business best as long as it is consistent. Content added to the blog could be price changes, testimonials, new products, newsworthy events and so forth.

These are some key aspects of a website that are pertinent to a small business. Be creative, just not too creative. Small business websites should not be overwhelming, but at the same time not boring. The main focus is to catch the customer’s attention.

Following these steps described is a great way to have an introductory level, yet successful local business marketing website. Once you have this step established, you can begin working with a marketing firm to optimize your site to ensure you get found no matter where you are on the World Wide Web.

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