LinkedIn groups are an advisor's goldmine
By Emily Hutto
LinkedIN is the world’s largest professional network on the Internet, and our research shows that ProducersWEB contributors are more active on LinkedIN than on any other social networking site. That’s why I was so surprised to see that the ProducersWEB LinkedIN group doesn’t have that many participants.
“Groups are goldmines in the LinkedIN world,” says social media expert Amy Mcllwain. That’s because they connect like-minded professionals and provide spaces for niche communities to share news and ideas.
A video about LinkedIN on linkedstrategies.com gives valuable statistics that just might convince you to participate, or boost your participation, in LinkedIN groups. Here are four of them:
1. LinkedIN is getting more and more popular. It has more than 135 million members, a number that has grown by 45 percent since 2011. All of these new users are looking for professional groups and contacts, so why not give them a place to go with a group catering to their niche?
2. Groups are a point of reference. Three out of four users employs LinkedIN for keeping up with trends and reading business news. Groups are a great place to organize and filter the news.
3. Groups are a credible point of reference. LinkedIN users are more confident in the information presented on LinkedIN than the information presented on Facebook or Twitter.
4. LinkedIN is the place for your industry. Finance is one of the top 10 industries represented on the site, and that sales was one of the top 10 professions of its users.
Like any other social media network, the purpose of LinkedIN is to foster conversations. Yes, it’s an unmatched online marketplace of highly skilled individuals and therefore a great place to search for jobs and employees. It’s also an ideal platform to drive traffic to your website, create brand awareness, network, generate sales, fill events or webinars and build relationships, as the statistics video points out.
But at the end of the day, all of these efforts begin with conversations. You won’t be able to establish yourself as a leader in the field without engaging in industry news, or being seen by stakeholders and (potential) clients. LinkedIN groups are the perfect place to start the discussion.
What are the best LinkedIN groups for financial advisors?