Are you using Facebook to grow your business?

By Amy McIlwain

Financial Social Media Marketing

I have to admit that when it comes to social media marketing Facebook was one of the last channels I dove into. To me Facebook was too personal. I didn't want clients seeing the same pictures and posts as my college buddies...or worse - having a friend post an embarrassing comment on my wall!

However, I've come to realize that whether we like it or not, the openness of social media means that it is almost impossible to keep different parts of our lives distinct and in trying to do so I was missing out on opportunity. People buy from people, not companies. Facebook allows you to connect with customers on a more personal level. If used properly, it can provide a unique channel to connect with clients in a new and exciting way.

Here are some questions to ask when considering Facebook marketing:

1) Are you primarily trying to reach new clients? Or are you trying to communicate better with existing clients?
2) Do you want to improve client engagement?
3) Are you establishing a base from which you can sell future products?
4) Do you want to increase referral business?

Keeping these objectives in mind will help define your Facebook strategy and allow you to set metrics by which to monitor the success of your campaign. I hope you found this helpful and if you haven't already, connect with me on Facebook @