Facebook Ads: What you need to know, Pt. 1
By Amy McIlwain
Financial Social Media Marketing
Have you ever been on your personal Facebook page, or even a business’s Facebook fan page, and been attracted to advertisements that are seemingly directed to you and your interests?
These are Facebook Ads; target marketing made possible by Facebook’s reaching and targeting initiative that captures specific profile information and ensures that your ad reaches the right audience. This article and part two will be divided into informative parts, breaking down the science behind Facebook Ads, and why it’s crucial that your company take advantage of its advanced marketing techniques in the ever-changing social media world.
As the leading social networking platform, Facebook has given its users the opportunity to advertise their brand to millions of consumers online. Imagine Facebook Ads as the fusion between traditional and social media marketing.
Traditional marketing — using advertisements to target a certain demographic and market your brand (in short), versus social media marketing — using social networking platforms to communicate and market your brand (also, in short), takes on the best of both worlds.
Facebook Ads utilize a traditional style of advertising in a social networking community. Take your social media marketing objective to the next level and start utilizing your established networking platforms.
Probably one of the best reasons to use Facebook Ads is its reaching and targeting aspect that helps target specific demographics so that the right people see your business and product. There are more than 500,000,000 people worldwide on Facebook each month, with billions of connections that form a digital map of people's real world networks of family, friends, coworkers, hobbies, brands and even products. Facebook captures that information and ensures that your ad reaches the right audience.
User profiles outline important demographic facts such as status updates, birthdays, occupations, favorite bands, locations, movies and interests, as well as their relationship status. Jackpot. This allows you to target exactly the right people.
Looking to reach 55+ engineers who like to travel, play golf, and live within a 20 mile radius? How about 45–55 year-old single women who need financial advice? Facebook can put your targeted message in front of these people. Take the guessing out and stop wasting money on reaching the wrong audience.
For an advertiser, profile data is a unique opportunity to reach customers like never before. Facebook Ads are an exceptional opportunity to expand your business in the social media world. Planning a successful campaign means creating, targeting and budgeting your first ad. By utilizing Facebook Ads, you can target a specific audience and utilize your budget in getting your brand out to the right people.
Stay tuned for part two, where you will learn how to implement Facebook Ads!