Minnesota exchange gets a CEO

By BenefitsPro


By Allison Bell

The MNsure board has named Scott Leitz as chief executive officer of the state’s public exchange.

Leitz has been the acting CEO since Dec. 17.

Leitz, formerly an official at the state Department of Human Services, took over for April Todd-Malmlov, who resigned.

When Todd-Malmlov resigned, the exchange had enrolled only 71,579 in any kind of coverage.

The exchange call center met service goals only about 10 percent to 20 percent of the time, and about half of the consumers who called abandoned their calls.

By April 27, the exchange had helped 203,633 people enroll. The total included 50,431 people who’d used the exchange to sign up for private plan coverage.

Brian Beutner, chairman of the MNsure board, said Leitz came in at a time of turmoil and has delivered results.

One successful marketing effort reached out to “young invincibles” at college campuses, bars and brew pubs, exchange officials say.

Challenges remain. Exchange call service performance figures improved in January and February – after the enrollment deadline for consumers who needed coverage starting Jan. 1 passed – but deteriorated in March, as the official end of the individual open enrollment period neared.

The exchange can enroll small employers in coverage through its Small Business Health Options Program division year-round, but attracted just 1,313 employers with 13,125 employees.

The number of employers participating is 11 percent of what MNsure had projected, and the number of employees participating is 6 percent of what the exchange had expected, according to exchange data.

Originally published on BenefitsPro.com