New Insured Retirement Institute SmartBriefs Provide Double The Insight For Readers

By Cathy Weatherford

Insured Retirement Institute (IRI)


Washington, D.C. - July 31, 2013 - Digital publisher SmartBrief, Inc. has partnered with the Insured Retirement Institute (IRI) to launch two new e-briefs targeting industry professionals - one delivered daily to their inboxes, and another delivered weekly.

Both the IRI Retirement Income SmartBrief Daily and Insured Retirement Institute SmartBrief Weekly are valuable resources delivered via e-mail, providing exclusively curated, highly relevant news and intelligence. While similar in name, the briefs serve two different purposes and audiences. The daily brief targets IRI's network of financial advisors and their companies, while the weekly brief is delivered to financial services senior-level decision makers - with titles ranging from manager to CEO - from industry-leading companies across the insured retirement industry.

This approach enables editor Sean McMahon to provide a deeper level of relevance to both audiences, taking into account their positions and business needs. McMahon has been covering financial services for SmartBrief since 2007. He covers everything from annuities and retirement plans to banking and investment products. McMahon works to help readers track current events coming out of the alphabet soup of regulatory agencies that meet at the intersection of Wall Street and Washington, as well as the pressing news of the day including influential research and market developments.

"Retirement is going to remain a hot-button issue for consumers and policymakers for years to come," McMahon said. "IRI has tremendous influence in this arena, and its members look to IRI as an unparalleled source of market intelligence and industry information."

Called the "primary trade association for annuities" by U.S. News and World Report, and "the industry's main trade group" by National Underwriter, IRI is the only association that represents the entire supply chain of the insured retirement industry. Members include major insurers, broker-dealers, banks, asset managers, financial advisors and industry solution providers.

Drawn from multiple, trusted resources worldwide, the IRI SmartBriefs collect the latest news, trends, best practices, and job listings for industry professionals at every level.

"SmartBrief has a proven track record in delivering timely news in a convenient and user-friendly format," said Cathy Weatherford, IRI President and CEO. "At IRI, we pride ourselves on helping our members navigate a dynamic industry and our partnership with SmartBrief will allow us to continue to expand our suite of offerings."

The IRI SmartBriefs join an ever-expanding portfolio of renowned industry and association-focused e-newsletters providing carefully curated business intelligence for senior executives, thought leaders, and industry professionals across more than 180 trade associations, professional societies, nonprofits and corporate entities. These two new briefs will deliver the information and insight readers need to expand their knowledge base.

A leader in the digital content industry, SmartBrief's mission is providing its five million readers a competitive edge by providing relevant, timely, and reliable information as efficiently as possible. Also available through the recently relaunched SmartBrief.com, SmartBrief's curated content empowers its readers to make smarter decisions for their businesses - and their careers.

For more information on SmartBrief, visit www.smartbrief.com. To learn more about IRI, visit www.irionline.org.

About SmartBrief:

Serving 5 million senior executives, thought leaders, and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities. Visit www.smartbrief.com for more details.

About the Insured Retirement Institute:

The Insured Retirement Institute (IRI) is a not-for-profit organization that for twenty years has been a mainstay of service, commitment and collaboration within the insured retirement industry. Today, IRI is considered to be the authoritative source of all things pertaining to annuities, insured retirement strategies and retirement planning. IRI proudly leads a national consumer education coalition of nearly twenty organizations and is the only association that represents the entire supply chain of insured retirement strategies: Our members are the major insurers, asset managers, broker-dealers/distributors, and 150,000 financial professionals. IRI exists to vigorously promote consumer confidence in the value and viability of insured retirement strategies, bringing together the interests of the industry, financial advisors and consumers under one umbrella.

IRI's mission is to: encourage industry adherence to highest ethical principles; promote better understanding of the insured retirement value proposition; develop and promote best practice standards to improve value delivery; and advocate before public policy makers on critical issues affecting insured retirement strategies and the consumers that rely on their guarantees. Visit www.IRIonline.org today to experience the vast resources of the Insured Retirement Institute for yourself.

Contact:

Andrew Simonelli
asimonelli@irionline.org