Name: Julie Smith Job Title: Director of Marketing Company Name: Universal Insurance ServicesBiography: In a recent blog post by Seth Godin, he said “No one grows up saying, “I want to go into marketing.” But he was wrong.
I fell in love with advertising and marketing in the 7th grade after a school project making a laundry detergent commercial, complete with two cardboard box “washing machines” for the “which sock came out cleaner?” comparison. It was just so fun and my classmates were engaged and I thought this is what I want to do when I grow up.
And so…here I am!
Over the last 20 years, I've worked for a couple of really great ad agencies; interned and worked for a couple of big global brands, launched a couple of businesses and managed a lifestyle brand retail store. I'm currently bringing fresh ideas to the financial services industry.
My love of marketing, branding and business continues to grow. I love what I do. I am a big believer in relationship marketing. I enjoy talking to our clients, learning about each person's unique story and being able to help them through an exchange of knowledge and ideas. I want to give them not just what they are expecting, but more of what they're not! Social Networks:
Today, service as a buzz word is not enough.
Universal takes quality service beyond the everyday realm of industry buzzwords and into the reality of a vibrant, company-wide attitude. We believe it is an expectation to do so. Where we remain unique is in the relationships we create and maintain, building an understanding of your business and creating conversations with you and your staff.
Universal’s Practice Management tools and resources are designed specifically to facilitate increases in growth, efficiency, and ongoing business value. Understanding that products and underwriting alone will not necessarily grow your business, our design team will work with you to decipher the complexities of the marketplace, determining what may fit or discovering something you may not have thought of. Leveraging this knowledge and experience allows us to serve you beyond the processing of a piece of business.
We consider your success our responsibility.