Sheryl J. Moore

Sheryl Moore

Des Moines, IA

Joined: January 06, 2011

About Me

Name: Sheryl Moore
Job Title: President and CEO, Moore Market Intelligence
Company Name: Moore Market Intelligence Biography: Sheryl J. Moore is president & CEO of Moore Market Intelligence and Wink, Inc. She is also the founder and creator of Wink's competitive intelligence (CI) tools: AnnuitySpecs, LifeSpecs, & Wink's Sales & Market Report. Moore Market Intelligence specializes in providing CI tools to the insurance industry, particularly the indexed life & annuity markets. Ms. Moore provides CI, market research, product development, consulting services and insight to select financial services companies. Prior to forming Moore Market Intelligence, Ms. Moore was the manager of a competitive intelligence unit for a multi-line global insurer. In addition, she gained an intimate knowledge of indexed products & markets as the Market Research Analyst in charge of CI for both life and annuity lines of business with an insurer that was #1 in both indexed life & indexed annuity sales. She is co-author of "The Encyclopedia to Index Products: Annuity & Life." Her research & articles are regularly featured in over 20 different insurance trade publications. She has worked closely with the media as a fact-checking resource on life insurance & annuities and spent five years correcting every misleading or inaccurate article published on indexed products. Ms. Moore also works closely with regulators. She serves as a resource to regulators on issues such as insurance distribution, marketing, product development, and training. She actively participates in the rule-making process for life insurance & annuity products, & her research has been presented to Congress to lead industry efforts in thwarting the securities regulation of indexed insurance products. She has a degree in Political Science from Grand View University, & holds numerous designations in the field of insurance services. Neither Sheryl J. Moore, nor Moore Market Intelligence sell or endorse any financial services products.
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