Basic training Pt. 2 (social media marketing series)Blog added by Steve Savant on October 23, 2012
Steve Savant

Steve Savant

Scottsdale , AZ

Joined: January 28, 2005

The big social media networks are Google Plus, LinkedIn, FaceBook, Twitter, YouTube and Pinterest. They each have a demographic appeal and have staked out their cyber space and marketing territory on the Internet. Social media communication has a “word-smithing” of its own, using messages measured from characters with punctuation to short pithy paragraphs to small articles via tweets, blogs, video blogs and microsite articles. Personal attributes and inter-relational chit chat rule the day. Forget about posting your business with a Grey Poupon MBA “about us” because nobody wants a corporate institutionalism.

Steve and Amy McIlwain walk you through the networks, the social media “speak” and how it all integrates together with a message of who you are not what you do. Amy is a national social media columnist and president of Financial Social Media.

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