The big social media networks are Google Plus, LinkedIn, FaceBook, Twitter, YouTube and Pinterest. They each have a demographic appeal and have staked out their cyber space and marketing territory on the Internet. Social media communication has a “word-smithing” of its own, using messages measured from characters with punctuation to short pithy paragraphs to small articles via tweets, blogs, video blogs and microsite articles. Personal attributes and inter-relational chit chat rule the day. Forget about posting your business with a Grey Poupon MBA “about us” because nobody wants a corporate institutionalism.
Steve and Amy McIlwain walk you through the networks, the social media “speak” and how it all integrates together with a message of who you are not what you do. Amy is a national social media columnist and president of Financial Social Media.
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Steve Savant is the host of the daily producer show, Let’s Get Down to Business, and the weekly consumer show, Steve Savant’s Money, the Name of the Game. Steve is the number one online author and videographer of insurance content. During his 30-year career in the financial services industry,... More