My neighbor is 64 ½ years old. I met him by our common area mailbox. His mailbox was jammed with Medicare information and advertisement pieces on Medicare supplements. The wave mailers are like a sales tsunami drowning the consumer with info-overload. He said to me, “How am I going to sort through all this?” And I responded, “How am I going to sort through all this?”
If you’re not in the Medicare supplement business, you’re going to have to rethink your business model. Everyday, ten thousand boomers are turning 65. If you’re looking to expand your practice with a product almost everyone buys, then Med sup is it. Med sup? That’s its street name. It may very well be the door into the senior market you’ve been looking for. Steve and Sam introduce you to Med sup, the number one consumer purchase of geriatric of America.
The views expressed here are those of the author and not necessarily those of ProducersWEB.
Reprinting or reposting this article without prior consent of Producersweb.com is strictly prohibited.
If you have questions, please visit our terms and conditions
Steve Savant is the host of the daily producer show, Let’s Get Down to Business, and the weekly consumer show, Steve Savant’s Money, the Name of the Game. Both shows are sponsored by Ash Brokerage. Steve is the number one online author and videographer of insurance content. During his 30-year... More
Steve Savant recently shared that Rescuing Retirement Plan Participants with Steve Pilger on Steve Savant's Money, the Name of the Game. This is a huge opportunity to save consumer’s retirement. http://youtu.be/I7c9NUT_WXs