Often financial advisors look and sound the same to consumers. The financial and insurance industries have adopted virtually the same marketing mantras. The corporate names are different, but the branding is quite similar. Discovering a distinctive characteristic in your practice can cut your business out of the pack, so you can profit from the differentiation.
Chuck Hollander addresses the differentiators that can separate your practice from others.
The views expressed here are those of the author and not necessarily those of ProducersWEB.
Reprinting or reposting this article without prior consent of Producersweb.com is strictly prohibited.
If you have questions, please visit our terms and conditions
Steve Savant is the host of the daily producer show, Let’s Get Down to Business, and the weekly consumer show, Steve Savant’s Money, the Name of the Game. Both shows are sponsored by Ash Brokerage. Steve is the number one online author and videographer of insurance content. During his 30-year... More