October is a big month: Oktober Fest, the Major League baseball playoffs, Columbus Day, Triple
Witching Hour and Halloween. But after 25 years of campaigning for research, education and empowerment, the National Breast Cancer Awareness Month dominates the month of October. And the
partnership with the National Football League has delivered the largest worldwide stage to the Pink Nation.
NFL players, coaches, referees, club owners and the media covering the games all are wearing the pink ribbon in tribute to the courageous women who have fought a pitch battle of life and death with breast cancer. Corporate America has joined in support the awareness campaign breast cancer and it means business.
And nowhere is this more evident than the life insurance industry. From companies like Allstate to Mass Mutual, breast cancer awareness has gone corporate. But it’s more than supporting the cause. Life insurance companies are changing their approach to underwriting women with breast cancer
Carriers in the impaired risk space have adopted new risk selection methodology that reflects established systems as well as new medical advancements, with ongoing managed medical care
and follow up. This risk selection methodology incorporates into its rating system both noninvasive and invasive breast cancers.
Because of these changes, packaging or bundling a breast cancer case with these new protocols will spotlight the case in the best possible light for the best possible underwriting offer. These carriers are not only wearing the pink ribbon, but actually making an impact on the lives of women and the people they love.
I’ll be wearing my pink ribbon throughout October for the women in my life. I’m proud to be a member of the Pink Nation.
To be notified next time I post an article, please click the “Follow” button below my headshot in the top left corner.