There’s gold in grey and building multi-generational sales — The marketing campaign series

By Steve Savant

Ash Brokerage Corporation


There's gold in grey — Wealthy seniors have billions of dollars of "dusty money" lying in low-yield bank accounts and CDs. There are three fresh approaches to leverage to the senior market for maximum impact. They frequently travel in groups when doing Europe and the Caribbean.

We never thought math, science and economics of today’s demographic realities would be useful, but now you can encourage clients to buy loads of life insurance on their teenage and young adult children. Conclude 100 “junior” cases each year over a decade and you have built your own retirement funding vehicle — to be driven forward by your junior associate while you enjoy a golden retirement on the golf course.