Marketing online content

By Steve Savant

Erik Qualman, author of the #1 International Best Selling “Socialnomics” said, “We don’t have a choice on whether we do social media; the question is how well we do it.” Just consider the stats gleaned from his book. Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers that the entire population of Sweden, Israel, Greece, Chili, North Korea and Australia. Two years ago, 37 million watched the Darth Vader VW ad on YouTube. (Interestingly enough, the child actor had never seen Star Wars.) The Ford Explorer launch on Facebook generated more traffic than a super bowl ad. If Facebook were a nation, it would be the world’s third largest. Steve and Jessica explain the law of large numbers for successful online marketing.