Incorpating videos into your content

By Steve Savant

There’s a great demand for consumer content. And nowhere is this more apparent than with baby boomer Googlites, who troll the Web looking for financial and insurance information. And if the information is tied to a short video, the information is even more valuable. Video clicks are powerful compared to any form of text online, whether tweets, blogs or articles — so many clicks that battery replacement in computer mice rival replacing batteries in toys.

The financial services industry has been extremely late to the game using video marketing, but that is all changing. Consider the MetLife video blog below , “A New Look on Life,” approved for distribution to consumers through licensed insurance agents. It’s an example of a turnkey compliant marketing campaign targeting an entry level understanding of life insurance:
    This is a Paid Endorsement

    Life insurance is viewed by successful clients as a necessary component of risk management to protect their family and business arrangements in case of the unexpected. But recently more clients have discovered that tax advantaged cash value life insurance offers additional benefits and can be a useful asset in a financial portfolio.1

    Many clients today are re-evaluating their priorities and how they prepare for the future. Some have exhausted their opportunities to save in qualified retirement accounts. But a growing number of clients are choosing tax advantaged cash value life insurance to supplement their retirement income.

    While the primary purpose of life insurance remains death benefit protection, it is important to understand the tax advantages cash value accumulation can provide to clients. With the unpredictable economy affecting returns on traditional investments, questionable taxation of future investments and shifting retirement expectations, it’s no wonder clients are often left wondering what options they have to save for the future.

    Cash value life insurance can be designed to offer a supplemental alternative that can help alleviate these concerns by virtue of its unique tax-favored accumulation and distribution. Cash value life insurance offers flexibility to help meet a client’s financial goal of providing tax-free death benefit proceeds for their beneficiaries, a retirement alternative with tax advantages or the economic leverage of transferring their assets to the next generation.

    In order to get the most from the life insurance in your portfolio, you need to partner with a company that has the experience and cash value life insurance product selection to help you reach your goals. MetLife, Inc., through its subsidiaries and affiliates, is the #1 life insurance provider in the U.S. (group and individual - based on policies in force)2 and has excellent retention and resources." By making cash value life insurance a part of your financial strategy, MetLife can help you take "A New Look on Life."

    Important Disclosure (the following will be using the one click rule and link to the disclosure on the next page)

    Like most insurance policies, MetLife's policies contain exclusions, limitations, reductions of benefits and terms for keeping them in force. For complete costs and details, see your MetLife Representative.

    Pursuant to IRS Circular 230, MetLife is providing you with the following notification: The information contained in this document is not intended to (and cannot) be used by anyone to avoid IRS penalties. This document supports the promotion and marketing of insurance products.You should seek advice based on your particular circumstances from an independent tax advisor.

    Permanent life insurance products are issued by MetLife Investors USA Insurance Company, Irvine, CA 92614, in all jurisdictions except New York, where permanent life insurance products are issued by Metropolitan Life Insurance Company. New York, NY 10166. All guarantees are subject to the claims-paying ability and financial strength of the issuing insurance company.


    1Tax-favored distributions assume that the life insurance policy is properly structured, is not a modified endowment contract (MEC), and distributions are made up to the cost basis and policy loans thereafter. Loans and withdrawals will decrease the cash value and death benefit. If the policy has not performed as expected and to avoid a policy lapse, distributions may need to be reduced, stopped and/or premium payments may need to be resumed. Should the policy lapse or be surrendered prior to the death of the insured, there may be tax consequences.
    2 A.M. Best Company, Inc., 2010