LTC in the business market: multi-life and executive long-term care
By Steve Savant
Ash Brokerage Corporation
A new trend among small business is to go after seasoned workers with experience. The baby boomer executive is in high demand. Head hunters suggest that boomers are driven by benefits, and one of those key benefits is long-term care insurance. Employers who are seeking to recruit and retain impact employees are using long-term care as a company benefit distinctive. Steve and Maria discuss statistics which suggest that 70 percent of seniors will need extended care in their golden years.