Bull's eye marketing (social media marketing series)

By Steve Savant

With any marketing campaign or system, you have to aim at your target market. No one aims at a target without the intent of hitting the bull’s eye. I mean, if not… what’s the point? Social media can be a strategy, a tactic or a campaign. Whether you're developing LinkedIn connections, Twitter followers or Facebook likes, there’s a method to this social media marketing and it can be madness. But once you learn the ropes, it can bring back some degree of mental stability to your marketing efforts.

Steve and Amy point you in the right direction, help you focus on your target and get some hits on your sites. Amy is a national social media columnist and president of Financial Social Media.